The latest rumor going around and reported by the folks at Teknikensvarld.se, is that BMW is in talks with Ford to buy the Volvo brand. There is no secret that Ford is “hurting” at this point and the Volvo sale could be an emergency solution and a large infusion of cash.
According to Teknikensvarld, senior sources, which have transparency in both the BMW and Ford, told the UK Sunday Times that the two companies have begun negotiations for a sale of Volvo, but both companies have refused to comment the speculations.
The Volvo-BMW rumor started last year, in the same time with another speculation stating that BMW is looking into the Aston Martin brand as well. Which one of the two will be? Time will tell.
So, what do you think of BMW’s plan to buy Volvo? Does it make sense? Would it follow the Mini successful acquisition?