Review of a New York Times iDrive review

Interesting | October 26th, 2008 by 3

I know the title sounds confusing, but stay with me, it will all make sense shortly. Our friend Jonathan Spira went the extra mile again …

I know the title sounds confusing, but stay with me, it will all make sense shortly. Our friend Jonathan Spira went the extra mile again and posted a counter review of a New York Times review on the new BMW iDrive navigation system. 

I’m not picking on NYT, but this time it seems like they haven’t done their homework properly. So, Jonathan pointed out the mistakes:

————————–

BMW introduced the fourth generation of its oft-criticized iDrive cockpit controller system in the 2009 3 Series this fall. The New York Times‘ review of the latest version of iDrive this week sees the latest version as a marked improvement over previous iterations, but the reviewer gets several facts wrong in comparing the new-and-improved iDrive to its predecessors.

As a public service, here are five key points where the Great Gray Lady got it wrong, with full clarification.

NEW YORK TIMES: Earlier iDrives were so slow to respond that changing any setting was best performed while the car was parked.

We say: While pre-4.0 iDrive systems set no speed records, this is simply not correct. While the Gen 1 iDrive (as introduced in September 2001 in the 2002 E65/E66 7 Series) was a bit of a laggard, it was also built on a platform that was discarded fairly quickly. Even this system was fast enough to be used when driving; its complex menu structure, however, did slow the driver down—but that is clearly not what The Times had in mind.

——————————–

Continued here

BMWBLOG

NEWSLETTER