Comments on: Johnson Controls-Saft wins BMW’s contract for lithium-ion batteries http://www.bmwblog.com/2008/10/15/johnson-controls-saft-wins-bmws-contract-for-lithium-ion-batteries/ BMW News, Reviews, Test Drives, Photos And Videos Mon, 13 Feb 2012 19:29:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Clara http://www.bmwblog.com/2008/10/15/johnson-controls-saft-wins-bmws-contract-for-lithium-ion-batteries/#comment-63154 Clara Fri, 17 Oct 2008 01:57:00 +0000 http://www.bmwblog.com/?p=4332#comment-63154 It *is* curious that they're using this on a high-end model whose owners are probably less concerned with saving money on gas. And why did they demonstrate their hydrogen technology in a 7 as well? Wouldn't both have been a more effective demonstration on either a 1-series (max efficiency) or SUV (reverse the stereotype) ? Perhaps there is a demographic which is both status-oriented and nervous about of all the ecological/economical/geopolicital stuff. Or, perhaps they aim to make one by remarketing hybrid electric technology as a premium feature. In this case, that's probably centered around it's use for enhancing performance (in addition to economy) and driving experience, which is BMW's mark. If they can deliver on this, they can undo any untimely association with wasteful extravagance, and realign the brand's "sophistication" as skillfully achieving both performance and efficiency. In a way, it protects the luxury segment, and maybe that trumps other concerns in their thinking. It *is* curious that they’re using this on a high-end model whose owners are probably less concerned with saving money on gas. And why did they demonstrate their hydrogen technology in a 7 as well? Wouldn’t both have been a more effective demonstration on either a 1-series (max efficiency) or SUV (reverse the stereotype) ?

Perhaps there is a demographic which is both status-oriented and nervous about of all the ecological/economical/geopolicital stuff. Or, perhaps they aim to make one by remarketing hybrid electric technology as a premium feature. In this case, that’s probably centered around it’s use for enhancing performance (in addition to economy) and driving experience, which is BMW’s mark. If they can deliver on this, they can undo any untimely association with wasteful extravagance, and realign the brand’s “sophistication” as skillfully achieving both performance and efficiency. In a way, it protects the luxury segment, and maybe that trumps other concerns in their thinking.

]]> By: Lee http://www.bmwblog.com/2008/10/15/johnson-controls-saft-wins-bmws-contract-for-lithium-ion-batteries/#comment-63053 Lee Thu, 16 Oct 2008 13:11:30 +0000 http://www.bmwblog.com/?p=4332#comment-63053 @<a href="#comment-62978" rel="nofollow">maldita</a>: I understand the point of hybrids. I'm sure people whose primary commute is nothing but stop-and-go traffic benefit greatly from them when it's used in conjunction with an economical 4 banger. That being said, though, aren't both of the new 7's going to be twin turbo? The TT V8 out of the 550i and a TT v12 for the 760? Not exactly my idea of economical, even though I'm sure they'll be moderately efficient (for their type of engine). @maldita:
I understand the point of hybrids. I’m sure people whose primary commute is nothing but stop-and-go traffic benefit greatly from them when it’s used in conjunction with an economical 4 banger.

That being said, though, aren’t both of the new 7′s going to be twin turbo? The TT V8 out of the 550i and a TT v12 for the 760? Not exactly my idea of economical, even though I’m sure they’ll be moderately efficient (for their type of engine).

]]> By: maldita http://www.bmwblog.com/2008/10/15/johnson-controls-saft-wins-bmws-contract-for-lithium-ion-batteries/#comment-62978 maldita Thu, 16 Oct 2008 01:37:05 +0000 http://www.bmwblog.com/?p=4332#comment-62978 i don't get it either... what's the point of having a hybrid anyway? i don’t get it either… what’s the point of having a hybrid anyway?

]]> By: Lee http://www.bmwblog.com/2008/10/15/johnson-controls-saft-wins-bmws-contract-for-lithium-ion-batteries/#comment-62865 Lee Wed, 15 Oct 2008 13:22:19 +0000 http://www.bmwblog.com/?p=4332#comment-62865 I'm not entirely sure what the point of a hybrid 7 is...? Is it for tax breaks? Is it so you can shut the hippies up? Is it so you can be hip and trendy by slapping a "Hybrid" badge on your execu-mobile? I don't get it. I’m not entirely sure what the point of a hybrid 7 is…?

Is it for tax breaks?

Is it so you can shut the hippies up?

Is it so you can be hip and trendy by slapping a “Hybrid” badge on your execu-mobile?

I don’t get it.

]]> By: Artmic http://www.bmwblog.com/2008/10/15/johnson-controls-saft-wins-bmws-contract-for-lithium-ion-batteries/#comment-62803 Artmic Wed, 15 Oct 2008 05:25:24 +0000 http://www.bmwblog.com/?p=4332#comment-62803 how about they lower the prices by 10% instead :) how about they lower the prices by 10% instead :)

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