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MotorTrend’s Review On The BMW 750Li

7-series | October 14th, 2008 by 6

All I have to say is: great review! There are some journalists out there who are simply amazing at what they do and Angus MacKenzie, …

All I have to say is: great review! There are some journalists out there who are simply amazing at what they do and Angus MacKenzie, from MotorTrend, is one of them.

Here is an excerpt from his article along with the direct link to the full review.

You remember those old Cold War stories about CIA analysts checking official photographs of Stalin and his generals reviewing the annual May Day parade in Red Square? Every so often they’d find one of the generals had disappeared. A closer look revealed he’d been carefully airbrushed out. It was as if he’d never existed.

The 2009 BMW 750Li is a bit like that: It carefully airbrushes away everything that made its predecessor, the E65, one of the most confronting BMWs ever built. The “Bangle Butt”? Psssht! The tank-like proportions? Psssht! The dash that looks like a piece of furniture; the column-mounted shifter; the odd-ball seat controls: Psssht! Psssht! Psssht! All gone. Walk around the new 7 Series, and it’s as if the E65 had never existed. (Note: the new 2009 7 Series is pictured at left, the E65 7 Series is pictured below)

The irony is the E65 has been the most successful 7 Series in BMW’s history. Despite continual carping from the world’s automotive media over the car’s uncompromising aesthetic, BMW has sold over 344,000 units worldwide. America liked the E65 a lot — the U.S. accounted for 35.7% of total sales, more than twice the number of the second most popular market, China. Germany? BMW’s home market accounted for just 13% of total sales.

  • Lee

    Wait… so the stupid dash-mounted gear shift is gone???

    WOO HOO!!!

    I always HATED that about the E65. Thank you, BMW, for getting rid of that stupid thing.

  • Gragop

    I actually grew to enjoy the E65 a lot. We had one, my ex’s parents had one, they were/are everywhere.

    Actually, I liked them a lot until I saw people who driving the now heavily-depreciated E65′s. Some jackass in an ’06 E65 with 22 inch rims nearly ran me off of the road last night – I guess when 7′s depreciate $20~$30k in their first year any retard can buy one.

  • Lee

    We’ve had an e65 in the shop a few times recently with 22 inch “DUB” spinners, complete with (I wish I were kidding) gunshot holes scattered across the body of the vehicle.

    I cringe every time I see that car in the parking lot, just because I know how poorly his body shop “repaired” it and how much of a PITA it’s made the car to work on.

    It has a junkyard engine due to the factory block taking a couple rounds in the gunfire; the tranny is on its way out; the door handles on the driver’s side don’t fit correctly because of the built-up bondo; etc, etc, etc.

  • Gragop

    @Lee:

    Yeah – I live in Florida and I see A LOT of cars that make me wonder how/what people do to afford them – not just 7′s but S550′s, Ferrari’s, Maser Quattroportes, various Lexi. My guess is it’s a line of business that would require a gun.

    Right after I got out of college and started working I didn’t make much so I didn’t live in a great apartment. It was generally a nice area around me but these were fairly low-end, cheap apartments. I can remember that their was always a brand new 645Ci ‘vert with dubs. If I lived in fairly crappy apartments but had the cash for a 6er – I think I’d move to a better place first then worry about getting a nice car. People just don’t make any sense.

  • Lee

    @Gragop:

    I used to live in southern Florida; I understand EXACTLY what you’re talking about.

  • Gragop

    @Lee:

    Haha yeah – I figured anyone whose lived in Flo Rida can sympathize.

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