Shawn, a reader of our blog, has sent us on behalf of the Beckers, an “interesting”, maybe even funny video for some of us. The episode is part of a series called Meet the Beckers and the first show gives us a representation of BMW, Mercedes, Audi and Lexus drivers.
I won’t go into a detailed analysis of what each driver and car represents, but I encourage you to post some comments with your opinion on this. I hope this video will not offend any of you, it’s just a show with a comedy flavor.
Here is my short take on this:
BMW M3 – Young, cool in a weird way, competitive and energetic, technology savy and loves techno beats.
Audi – More mature, calm, the quiet guy in the family and a “wife material” girlfriend.
Lexus Controlling wife, geeky, “sweet” children
Mercedes-Benz – hmm…not sure exactly how to interpret that.
Update: This is indeed an Audi commercial, but we’ll let it run, even though we disagree with it. We, the bimmer drivers, are still cooler 
12 Responses to “Meet The Beckers: Video representation of BMW, MB, Audi and Lexus drivers”
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Wow, I think you missed this completely.
BMW – Prick/poseur/spoiled
Lexus – Stepford/twisted/oblivious
Mercedes – Arrogant/aloof/self-absorbed/inconsiderate
Audi – Rational/level-headed/smart
From my experience, these are all DEAD ON (I drive a Bimmer, am thinking about moving to Audi, my parents drive Mercedes, and I know plenty of twisted people who drive Lexus).
Great video!
This is most likely a viral ad by Audi’s PR/marketing people. In this video, only the Audi driver is not crazy, cocky, or dysfunctional. It features the brand new A4, while the other models are older. And this relates to the Audi TV spots that show the home makeover from stodgy to modern and the replacement of the Benz with an Audi in the driveway.
I think it is dead on…even thought I saw that BMW driver in an Acura yesterday.
People think Audi drivers don’t drive like pricks too? For some reason everytime I have one behind me it’s a girl who’s barely tall enough to see over the wheel to see how frighteningly close she is to my rear pumped. That it’s a modded out POS.
The Benz one is pretty accurate too – and so is the Lexus – I don’t know anyone who drives a BMW that acts like that. Seriously, and no I’m not like that.
@bunker: I don’t know, I own a BMW and I agree that I might like techno music, but that’s about it
Not even close to that behavior. Still funny video though and I’m keeping my bimmer. 
haha funny. I agree with you eric, I mean a brand new A4 while the other brands are old. Nonetheless, I just love that A4.
FYI, from Jalopnik. Funny – it’s true about those Audi drivers.
“Pricks drive BMW convertibles. Old people drive Mercedes sedans. Boring people drive Lexus crossovers. At least that’s the message Audi wants you to hear with its new viral marketing effort, a web mini-series called “Meet the Beckers.” The mini-series tells the tale of a dysfunctional affluent family. Although we’ve got to admit that often times the stereotypes portrayed in the advertisement show are dead-on and funny as hell, we’re forgetting one stereotype. You know, that Audi drivers are self-righteous assholes who think they have the right to judge everyone else. Come to think of it, the viral vid appears to be totally spot on.”
And for the record, I’m a Bimmer driver (3rd one now), and if I drive somewhat “confidently” from time to time, it’s because I CAN thanks to the car’s amazing engineering. Nose-heavy Audis and numb Lexii/Benzes just can’t drive with the same abilities.
Ok, I’m that guy on the way to work … in 5th gear in town, ignoring the 30-mph limit, twiddling with the iDrive to find just the right drive-to-work music, avoiding the streets with school zones just so I don’t have to slow down … all hunkered down in the sport seat, with the sunroof open, windows down before the sun is barely up.
This morning, I found Adema’s “Giving In,” and it was perfect.
@Mike D:
) funny
That was the dumbest waste of my five minutes EVERRRR.
If you are MORONIC enough to agree with what you just saw then consider yourself media cattle going out to pasture.
Mooooooo Motherf**kers.
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