2009 335i xDrive by the numbers

3-Series | October 9th, 2008 by 13

I’ve been doing some math. After a recent discussion of BMW’s higher 2009 prices with a friend, I wanted to see for myself how expensive …

I’ve been doing some math.

After a recent discussion of BMW’s higher 2009 prices with a friend, I wanted to see for myself how expensive the new Bimmers have become.

If you hate numbers, don’t read this.

I own a 2006 330xi. New, “Claus,” as I affectionately call him, stickered for $46,990. He started at $38,500, plus $695 destination. Very few option boxes were left unchecked … Sport Package ($900), Premium Package ($2200), Cold Weather Package ($850), navigation ($2000), satellite radio ($595), iPod and USB adapter ($400), Comfort Access ($500), Park Distance Control ($350), all there. The only significant options not found on Claus’ window sticker were the automatic transmission (if you can drive a 6-speed, buy a 6-speed), 18-inch wheels (I don’t understand an all-wheel-drive car with summer performance tires), and metallic paint (I have a thing for white cars.)

For comparison, on BMWUSA.com, I built a 2009 335i xDrive Sedan, a white one, and selected the same options.

$52,645. I had a mild coronary.

The thought of spending more than $50k on a car, on anything really, scares me a little. It’s kind of a psychological barrier for me. And a 12% price increase over what my car cost in 2006 initially made me think BMW has become a trifle greedy. Then I started really looking at the numbers.

First, the 330xi became the 335xi in 2007 with the addition of the turbocharged, 300-hp engine. That change sparked a $2300 bottom-line bump, taking the base price of the 335xi to $40800. Worth it? Probably.

Destination charges have also increased since 2006, going from $695 on my car, to $825 today. The fuel used to transport BMW’s to dealerships undoubtedly justifies the $130 increase that represents.

The option packages have all gone up in price over the last three years. Premium is up by $450. Sport is up by $450. The equipment in those packages is exactly the same as in 2006. Cold Weather, which now includes a heated steering wheel, is up $150, the cost of the steering wheel as a stand-alone option. That’s $1050 in additional option package costs. Beyond the steering wheel, I’m curious what this increase is paying for?

The Logic7 sound system is now optional on the 2009 335, and adds $875 to the bottom line (which, incidentally, is less than it cost on the 2008 328.)

Park Distance Control, which now protects the front and rear of the car, has doubled in price, now $700. That seems to make sense, there are twice as many sensors. PDC accounts for $350.

Navigation, in addition to all kinds of nifty new functionality and the new iDrive interface, now includes HD radio for 2009 (formerly a $500 option.) The price is $2100, up by $100, but really a better bargain now given the bundled HD radio which my 2006 doesn’t have.

Comfort Access, satellite radio, and the iPod and USB adapter are the same price they were in 2006.

Ok, so far I can see where $4805 of that 12% price increase since 2006 came from.

I’m left with $850 to account for. Given how much of the 2009 335 is new, that small upward tick in price doesn’t seem excessive.

Funny thing about numbers. When they’re big, say $52645, they make me wince. When the big number is broken down into smaller ones, say $350 here, $875 there, even a grand or two, I don’t get as excited.

So, what do you think? Is more than $50,000 too much to pay for a 3-series?

  • stom

    What about the weaker dollar? I bet if you look at exchange rates, it is cheaper now.

  • Randy

    I think Americans shouldn’t complain about the car prices. I went to http://www.bmw.nl en configured the same car. Result is that we should pay a whopping 73,500 EURO to drive the car in Holland. What about that

  • http://www.mefeedia.com/entry/naias-2008-bmw-presents-advanced-diesel-blue-performance/5969634/ okeribok

    No post on a BMW blog should *ever* contain the words “worth it” combined with a questionmark.
    BMWs have never been cheap and so they must remain.

  • Adam

    It is funny though, that when my dad bought his 540i (with every option except navigation) in 1999, he paid somewhere around 53k for it. The thought that it costs that much to get in a *3 series* now is a bit scary.

    But I do believe you can buy a basic 525i for that money too, if you don’t mind living without a few options here and there.

  • Jurgen

    @okeribok: They have been cheaper than its competitors.

  • Gragop

    Well – not that Audi is offering a 2.0T engine at $40K – a twin turboed BMW 6 cylinder for $10K more seems like a deal.

  • Gragop

    *now

  • oneill3

    To buy a 335i in Australia will cost you over $120,000. Cars in America are so cheap, compared to Australia. So stop your complaining ;)

  • http://www.bmwblog.com Horatiu B.

    @oneill3: It’s US dollars? If that’s the case, then it’s absolutely crazy

  • RB

    Just ordered a 2009 335i with xdrive (trading in my 2001 325xi). Both cars had/will have premium, sport, upgraded stereo, etc.

    Trade-in on my car was more than Kelly Blue book…cuz’ I’m anal about keeping my car clean and in shape : )

    I got a few more buzzers and whistles in the new car and for the first time in my life I’m buying a car over $50k. I loved reading your post Mike. It made me feel better about this price…

    But, with the great trade-in and YES, .09 % financing on a new 2009…it’s a bargain. I was even able to negotiate some extras like free floor mats, wheel locks, and another $1000 off the price. I’m getting a whole lot more car for less…

    Even BMW is not immune to the slump in car sales during this economic climate. Great deals can be had!

  • Erik

    The 0.9% financing is the deal maker. If you are a cash buyer normally, make your deal and then opt for the 60 month financing for the whole cost. Put the $50 large into a 5% CD for 5 years. You will have a five figure “profit” of interest earned over interest paid at the end of the term.

  • http://Johnnye1 JP

    Run Flat Tires for 2009? Prepare for a major disappointment not to mention the cost of early replacement.

  • JRZ

    @Erik: Not quite. You still have to make payments on that loan. After year 1, you’re going to only have $40k left sitting in the bank earning interest; after year 2, less than $30K sitting in the bank earning interest. Oh and btw, good luck getting 5% on a cd these days. Definitely not a 5 figure “profit”. More like a 4 figure profit. Don’t forget to discount those cash flows man!

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