The fellows at Autocar UK put together a short review of the new generation BMW 7 Series, and of course, they test drove an European version: the BMW 730d. So, far most of the 7 series reviews were quite positive and the general consensus seems to be that BMW did a great job with their new design and managed to win back some of the fans that weren’t fond of the E65/E66 series. 

Here is an excerpt from the article along with the full review here:

The fifth generation of BMW’s flagship saloon. The 7-Series has always played the dual role of limo and sporting saloon, and the new car is no exception.

As befits its flagship status atop the range, it comes laden with equipment – or the extra-cost option of such kit – much of which will later cascade throughout the rest of the BMW range.

In design terms, this 7-Series has moved on from the controversial design language of the previous-generation model, which also gave BMW’s one-knob-triggers-all ‘iDrive’ system its debut, and this has been substantially redesigned for the new car.

Although the exterior styling is clearly a refinement of what went before, the whole gels more effectively and carries with it a subtle muscularity that gives the car a sporty, athletic visual dynamic.