I have had this article in the draft folder for quite some time now, but I wasn’t sure if we should blog about it. Basically, the folks at BusinessWeek have called the BMW X6 as being “excessive and expensive”, and their intro line starts like this:
The BMW X6‘s speed and handling don’t make up for its odd styling, lack of a third row, poor gas mileage, and high price.
So, I think this is a good start for us, so let’s break it down a little bit, before moving forward. Out of the four assumptions/statements, I definitely disagree with the first two:
- odd styling – I am not sure if BusinessWeek has closely followed the market trend and the direction BMW is moving towards, but in my opinion, the X6 styling is quite innovative and futuristic. Many people have complained about the lack of sportiveness in the X-models, so BMW decided to satisfy our needs by offering a coupe version of the X-line, a car that will maintain the xDrive capabilities and features, while offering increase performance, handling and pleasure to drive it.
- lack of third row – if you are a bimmer fan, you know exactly that the X6 was not meant to be a family car, extremely spacious and generous when it comes to storing capacity. By adding a third row to the X6, the coupeish style would have disappeared and transformed the X6 into a smaller X5, with a slightly different design. DEFINITELY not the market BMW is going after, so to say that the lack of a third row is a disadvantage, it’s just a hazardous statement.
Moving on to the last two statements:
- poor gas mileage - this is a point that I agree with, the mileage consumption is not as good as we expected, with an average of 16-17MPG (xDrive35i model), the X6 is falling a bit short. But at the same time, I cannot skip the similar cars competing for the same market which are actually getting lower MPG readings. Of course, the higher-end X6 xDrive50i has even lower fuel economy ratings of 13 mpg in the city and18 mpg on the highway.
- high-price – with a base price of $53,325 and $63,825 for the xDrive35i respectively xDrive50i, the X6 models are indeed priced a little bit too high, without even taking in consideration the already 2.1% increase in the 2009 models. If one was to argue, he/she would say that the X6 is not intended for sale in large quantities, as BusinessWeek pointed out also, and that the X6 is then indeed priced accordingly to the demand and manufacturing costs. Back in May, we announced the BMW X6 as being sold out from the factory to the dealers, so that showed a strong demand for the X6, especially since many of them were being exported after being sold by U.S dealerships, to many countries in Europe.
After pointing out the negatives in the BMW X6, the fellows at BusinessWeek proceed to show why the X6 is still a great buy, since it’s a BMW that is being bough based on its performance, a rule that has been set in place by the bimmer fans for many many years.
I personally like the X6, while I still think it’s a bit more expensive than I expected, I do believe the car makes up for that shortcoming by providing the ultimate driving experience and uniqueness on the road. I do look forward for my next car as being an X6, but probably I would go for the upcoming BMW X6 Hybrid, as long as the performance levels are within my satisfactory limits.
Full Article at BusinessWeek