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Is the BMW X6 excessive and expensive?

BMW X6 | October 5th, 2008 by 9

I have had this article in the draft folder for quite some time now, but I wasn’t sure if we should blog about it. Basically, …

Is the BMW X6 excessive and expensive?

I have had this article in the draft folder for quite some time now, but I wasn’t sure if we should blog about it. Basically, the folks at BusinessWeek have called the BMW X6 as being “excessive and expensive”, and their intro line starts like this:

The BMW X6‘s speed and handling don’t make up for its odd styling, lack of a third row, poor gas mileage, and high price.

So, I think this is a good start for us, so let’s break it down a little bit, before moving forward. Out of the four assumptions/statements, I definitely disagree with the first two:

  • odd styling – I am not sure if BusinessWeek has closely followed the market trend and the direction BMW is moving towards, but in my opinion, the X6 styling is quite innovative and futuristic. Many people have complained about the lack of sportiveness in the X-models, so BMW decided to satisfy our needs by offering a coupe version of the X-line, a car that will maintain the xDrive capabilities and features, while offering increase performance, handling and pleasure to drive it.
  • lack of third row – if you are a bimmer fan, you know exactly that the X6 was not meant to be a family car, extremely spacious and generous when it comes to storing capacity. By adding a third row to the X6, the coupeish style would have disappeared and transformed the X6 into a smaller X5, with a slightly different design. DEFINITELY not the market BMW is going after, so to say that the lack of a third row is a disadvantage, it’s just a hazardous statement. 


Moving on to the last two statements:

  • poor gas mileage - this is a point that I agree with, the mileage consumption is not as good as we expected, with an average of 16-17MPG (xDrive35i model), the X6 is falling a bit short. But at the same time, I cannot skip the similar cars competing for the same market which are actually getting lower MPG readings.  Of course, the higher-end X6 xDrive50i has even lower fuel economy ratings of 13 mpg in the city and18 mpg on the highway.
  • high-price – with a base price of $53,325 and $63,825 for the xDrive35i respectively xDrive50i, the X6 models are indeed priced a little bit too high, without even  taking in consideration the already 2.1% increase in the 2009 models. If one was to argue, he/she would say that the X6 is not intended for sale in large quantities, as BusinessWeek pointed out also, and that the X6 is then indeed priced accordingly to the demand and manufacturing costs. Back in May, we announced the BMW X6 as being sold out from the factory to the dealers, so that showed a strong demand for the X6, especially since many of them were being exported after being sold by U.S dealerships, to many countries in Europe.

After pointing out the negatives in the BMW X6, the fellows at BusinessWeek proceed to show why the X6 is still a great buy, since it’s a BMW that is being bough based on its performance, a rule that has been set in place by the bimmer fans for many many years.

The X6 is absolutely a fun car to drive, it’s quick, responsive and most important: fun to drive. With the xDrive35i going from 0-60 in 6.5 seconds and the high-end xDrive50i in just 5.3 seconds, the BMW X6 is a beautiful example of fine german engineering.  

I personally like the X6, while I still think it’s a bit more expensive than I expected, I do believe the car makes up for that shortcoming by providing the ultimate driving experience and uniqueness on the road. I do look forward for my next car as being an X6, but probably I would go for the upcoming BMW X6 Hybrid, as long as the performance levels are within my satisfactory limits. 


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Full Article at BusinessWeek

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  • L1ndja

    Well for my style its one of the best cars ever made bmw just did an incredible job with it and it is great and i disagree with people who say that it is ugly and that there is no need for it

  • Marc

    I personally dont like the X6 at all…I really dont think it serves ANY purpose in the marketplace. Want a SUV(SAV?) get a X5, want a sporty vehicle that sits 4 or more…get a 5er. To me the X6 seems gratuitous and isnt really needed in the lineup. When it came out I was baffled and actually said out loud, “What is it SUPPOSED to be?”. Still havent found a good answer….

  • Joe

    The people have spoken. These things are sold out all over the place.

  • poop

    uh they arent sold out everywhere, there are a good amount sitting at dealer lots

  • Alan Preece

    Well, Iv’e had mine now for 5 days. I moved to BMW from a Land Rover Discovery3 / LR3. Leaving aside the undeniable leap in build quality and driving experience, my wife and I still wanted a 4X4, and yet we wanted a sportier drive as well. The X6 ticks all the boxes. We have the bi-turbo diesel and it is fantastic. Masses of torque and a great sound as well.
    We also have an Audi TT which up until now was a brilliant drive. I now think however, the Audi has become redundant. The X6 is a superb design, and BMW should be congratulated for marketing it.

  • http://www.bmwblog.com Horatiu B.

    @poop: Really? In Illinois I couldn’t find one in almost 2 months.

  • http://www.bmwblog.com Horatiu B.

    @Alan Preece: What’s the best feature you love about it?

  • Alan Preece

    There are so many things that impress. The overwhelming feature however, is moving the transmission from normal to sport. The whole character of the car changes. The already great roadholding is enhanced by sharper gear changes and what feels like an even more responsive engine.

  • CNKYT

    I THINK X6 IS A SUPERB DESIGN, AND ABSOLUTELY THE BEST LOOKING 4X4 OUT THERE TODAY. I DO NOT UNDERSTAND WHY SOME DISLIKE THE STYLE SO MUCH; HAVE THEY SEEN IT IN PERSON I WONDER? I CAN TESTIFY THAT IT DRIVES BETTER THAN 90% OF SEDANS OUT THERE.
    IN TERMS OF WHAT IT IS “SUPPOSED” TO BE, WHY TRY TO FIT EVERY VEHICLE INTO A DEFINED CLASS? WHY START BUILDING A VEHICLE BY SUPPOSING UP FRONT WHAT “ALREADY EXISTING CLASS” OF VEHICLE YOU WILL BE BUILDING? WHY BE STEREOTYPED? WHY CREATE ARTIFICIAL BOUNDARIES AND CATEGORIES? BMW HAS MADE A BOLD LEAP BY NOT SHYING AWAY FROM POTENTIALLY CONTROVERSIAL STYLING THAT IS DICTATED BY FACTORS GOVERNING POWER, SPORTINESS AND HANDLING, THAT IS SURE TO APPEAL TO MANY, IF AND WHEN THEY SHAKE THEMSELVES CLEAR OFF THE NEGATIVE PUBLICITY DOMINATING THE BLOGOSPHERE ABOUT THIS CAR.
    IN TERMS OF GAS MILEAGE, THERE ARE NUMEROUS OTHER SUVS OUT THERE WITH SIGNIFICANTLY WORSE NUMBERS THAT PEOPLE COMMUTE IN EVERYDAY, WITHOUT EVER NEEDING THE SPACE OR OFFROAD CAPABILITIES THEY PROVIDE. WHY IS NOONE COMPLAINING AS LOUDLY ABOUT THEM AS THEY DO ABOUT X6? WHY DO WE NEVER HEAR THE SAME ARGUMENTS ABOUT CAYENNE WHICH IS NO BETTER – WHY IS PORSCHE AS A BRAND EXCUSED FROM THE PUBLIC HEAT ON GAS MILEAGE THAT X6 IS SUFFERING?
    IN TERMS OF PRICING, … WELL, I CANNOT DEFEND THAT ONE, EXCEPT TO POINT OUT THAT IT MAKES X6 EXCLUSIVE. AND MAY BE THAT’S WHAT IT IS INTENDED TO BE.

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