When I mean stylish, I mean sporty stylish as well. Not just elegance. And by the way, what makes you think that the X1 is not going to be sporty. All cars from BMW are sporty and the last time I checked, the BMW is the only company that’s able to make their 4X4 as sporty as their sedans, not audi, not merc, only BMW can do that.

Then go buy a Merc. then can be stylish with no sporting intentions - that’s what they’re good for, all show and no go.

If BMW can make SUVs that drive like BMWs, than I think it’s on the enthusiast to accept the broader BMW community, and not thumb their nose.

The X6 is more or less drivable like a BMW due to it’s trick suspension and software. That said, it’s the most pointless car ever built. Does anyone need something the size and weight of an SUV with a severe lack of utility and engine from a sport sedan/coupe? I didn’t think so.

These same models that are padding their profit margins are completely shredding BMW’s image - granted this is from an enthusiat’s stand point.

Was BMW strapped for cash in the early 2000’s when the X6, X3 and seven seater X5 weren’t around? Nope, they were on the up and up. My point being BMW can continue to make the types of models people expect of them and still turn a profit without dilluting the brand. Obviously, they’ve decided to go another route…burning the last 40 years of credibility on the way.

If there’s anything that BMW has proven with the X6 it’s that they can magically inject the brand’s DNA into different segments. In economic times like we face, I’m glad BMW has diversified its lineup.

Exactly. I felt like I was watching a damn Sketchers ad.

sooo, all the non-BMW traits are what will make this successful? Man. these are sad times.

1) it’s yellow. look at the last few seconds of the video (about :35-:36 seconds in) when the sheet is pulled up. Amazing grey wheels. Very nice running boards. And very very clean look.

2) the colors of the video being focused on yellow black and grey graffiti. that is not by accident. bmw is very deliberate. i don’t mind the graffiti either, it’s not uncool as everyone is suggesting.

also, i’m not so sure about this whole “it’s not as big as an x3″ thing, suggesting it slots between a 1 series and a 3 series wagon. That implies somehow that the ride height is low. This sucker is tall. The scale of a person standing to the rear of the vehicle suggests this is every bit as tall as a RAV4. Almost certainly, BMW is targeting the Acura RDX and Infiniti EX35. What should be interesting is to see if this is the same height or taller than the EX35, given that the Infiniti is certainly lower.

Keep digging up the X1 news Horatiu! This car is much much cooler than enthusiasts are predicting. Americans want higher ride height, 4wd, and a hatchback trunk for hauling random stuff. BMW has simply packaged it now into something that is funky and appealing to a younger crowd (or those who want to be perceived as young…middle aged women cough cough). This will sell very well in the suburbs.

If they’re trying to equate the X1 with the new, they should get some people who are actually young to make these spots.

Really, this is awful.

“wait, wait, wait! Is this video implying that the new BMW X1 will be an urban SUV for my interesting, trendy lifestyle?! I’m excited!…excuse me X-cited!”

Sorry - but the new Z4 can’t get revealed fast enough…BMW’s glut of new SUVs and city car news is making me very cynical.