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Cadillac going after the 3 Series

News | September 17th, 2008 by 4
Cadillac Alpha RWD

Cadillac is joining the RWD game in order to take on BMW’s best selling car, the 3 Series. Built on the new Alpha RWD platform, …

Cadillac is joining the RWD game in order to take on BMW’s best selling car, the 3 Series. Built on the new Alpha RWD platform, the future Cadillac line will replace the Epsilon front-drive Cadillac BLS in Europe and expand its lineup in the U.S market.

To fully compete with the BMW 3 Series, Cadillac will most likely offer, beside the sedans, a folding hardtop coupe, or a conventional coupe and convertible. Since the model is due to launch sometimes in 2011, I can’t really go ahead and draw a conclusion right now, I think we should wait and see what Cadillac will offer and what price range they will be placed in.

Could they have a shot though? I always wonder if any American manufacturer will be able to match the german engineering.

[Source: MotorTrend ]

  • Brookside

    Yeah they could have a shot….just like every other manufacturer….and they’d still miss.
    Instead, if I were Cadillac, I’d find a niche….just as Audi has done with the A4 and Mercedes w. the C-Class….comparible but different because of the nature of what a Cadillac (or whatever the competing brand is).
    So it’s really a matter of identifying the signifiers…”what is a Cadillac” and improving that criteria.
    I hope they modify the whole “science” design they’ve espoused for what seems like a decade. It just gets sillier.

  • adood84

    as brookeside has said , if they want to stand a chance they need to find the answer to “what is a Cadillac” , because if they try to create something that is like a BMW , they will fail because it can never be a BMW. It reminds me of the sentence at the end of the topgear episode where the compare the new M3 and C63 and the RS4, Jermy Clarkson said that the C63 and RS4 where great copies of the M3 but they were still copies and thats why the M3 is still on top ;)

  • http://www.bmwblog.com Horatiu B.

    @Brookside: I had this conversation the other day with Josh, on why the American automakers cannot build a car closer to the german engineering. I mean, what does it really take?

  • Brookside

    I lived in Germany for almost 10 years…building automobiles is what Germany is and who Germans are.
    1 out of every 9 Germans work in the automobile industry.
    Their educational system shuttles students who aren’t going on to academic fields into mechanical and electrical engineering. It’s like the old apprentice system that literaly goes all the way from simple shop projects to advanced studies in commercial firms and state agencies.
    BMW, Porsche, Audi, Mercedes….these are more than brands…they are part of the national identity.

    It would take a cultural and manufacturing sea-change among the US manufacturers to stop decades of brain-drain, cost-cutting, lowest common denominator thinking from Detroit to even begin to stem the loss of ability to make a great car in America. It’s not that it couldn’t happen, but on the other hand, it can’t be accomplished overnite.
    The problem is endemic…it’s the entire system.
    And there’s a feeling that I run into that the US simply can’t build great cars anymore….so there’s a perception…a 2nd-tier pschology that’s out there.

    Ask yourself this….if you were a recent post-grad with degrees in engineering…..and you’ve got some confidence in your abilities and want to work with the best…given the job oppurtunities of the global marketplace, for whom would you want to work…..BMW or Ford?

    Given that scenario….I’d be taking some German language courses.

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