BMW BLOG

Less than twenty four hours ago, we posted the article on the BMW Search, the new BMW Assist feature powered by Google Maps. The story took off beyond what we expected and many technology websites linked to us, including the famous Engadget.

A few minutes ago, our dear friend Jonathan Spira has emailed us his own personal review of this system and as always, it is very detailed, while still short and to the point.

Unlike current in-car search capabilities, which are limited by several factors—including obsolete and incorrect data—the new BMW Search function uses information that is continuously updated by Google. BMW will also add MyInfo capabilities, which allow the driver or a friend to send address information directly to the car from Google Maps (for all BMWs except the X3). The MyInfo feature was first introduced on the X6 earlier this year.

There are other changes in the BMW Convenience Plan as well. The updated plan adds several new features—but also takes away the concierge service (provided by VIPdesk), which included recommendations and reservations for air travel, hotels, and dining, as well as comprehensive travel services and access to the Web and e-mail. In its place, BMW will add new functionality available directly through the BMW Assist call center; these new features include local fuel availability and pricing information as well as flight times and departure gates.

Coming from an engineering background, the new system is very exciting to me, it opens up the doors for future in-car systems or applications. With more and more people using smartphones, we should definitely expect some web applications that will connect your phone to your car, or interact in different ways.

But, let me link to Jonathan’s full article