In an interview with BusinessWeek, BMW North America President James O’Donnell confirmed what we heard a few days ago: the 2009 all redesigned, all new, BMW 7 Series was privately unveiled in St. Louis last week. The event took place during the annual BMW Championship golf tournament and it was revealed only to dealerships owners and a selective crowd of media representatives.
BusinessWeek attended the event andd they have great things to say about the new 7 Series, but in the same time, they do cover some touchy stuff as well.
Two design elements hit the eye right off the bat. First, the proportions of the new Seven. The roofline and hood are both lower. This allowed BMW designers to achieve the classic “pouncing cat” profile and proportions visible from the side view—for which BMW is famous, but which was lost a bit in the 2002 7 Series. The second most obvious element is a hard crease, like the crease in a pair of expensive trousers, that begins at the headlamp, follows down the side of the car, flows perfectly through the door handles, and through the fuel cap on one side of the car, and finishes in the taillights. The rear of the car, so much a part of the Seven’s discussion seven years ago, is so well integrated into the rest of the car that it is only worth talking about as a foil to the old car. The front-end sports two character lines on either side of “the power dome” over the engine, culminating in a nose that Bangle calls “sharky.”
Bangle, while making no apologies for a car that earned a spot on Time magazine’s “50 Worst Cars of All Time,” nevertheless told BusinessWeek.com that the company’s engineering and design departments are much more integrated today than they were in the late 1990s, when the current Seven was designed.
Before I will let you dive into the great article, apparently BusinessWeek thinks the the new 2009 BMW 7 Series will have a base price around $80,000.