Apparently, BMW is actually looking into the possibility of selling their popular European 320i and 120i models here in the U.S. The news came via Edmunds’ Insideline yesterday and they were quoting BMW’s Project Director Oliver Friedmann.
It is well known that BMW has been a little disappointed with the 135i Coupe sales and they are looking to change that. The BMW 135i Coupe suffered from low sales due to the higher than expected price, which pushed away even the most passionate 1er lovers. As we mentioned when the car was released, by positioning the 135i so close to its “bigger brother”, the 335i, BMW has put themselves in a tough spot. Everyone started to debate on whether the 3 Series will be still a better buy than the overprices 135i.
When Mercedes-Benz announced a four-cylinder diesel that will make its way into the U.S market sometimes in 2010, we knew it was just a matter of time until BMW will make their move. Looking from a fuel efficiency perspective as well, the 320i and 120i models seem very appealing. The 3er direct-injection four cylinder outputs 170 horsepower, same as the BMW 120i. If you ask me, plenty enough even for the most bimmer die-hard fans.
These latest news correlate with what we posted a few days ago: BMW is indeed looking into phasing out larger, not so efficient engines, and focus more on the smaller ones that will also allow them to keep the prices within the “acceptable” range.
[Source: Insideline ]