In a discussion a few months with of our friend Palbay, I learned that BMW is looking into the possibility to expand the 3 Series production at its Spartanburg, SC, plant. I have to admit I was a little skeptical in the beginning, knowing that the 3 Series is their most sold car in Europe, and not only, but in the same time, 35% of the bimmers sold in the States, are the 3 Series.
Yesterday, Palbay pointed out an article on Edmunds.com which comes to support the rumor that indeed, BMW might actually move some of its 3er production to the U.S plant.
At the beginning of July, we saw some photos of the factory expansion which will be finished by the end of this year and we already know that the BMW X3 production will move there as well to counter the strong euro.
So why would BMW want to move some of its 3 Series production here?
Well, we already mentioned that the 3 Series is the most sold car in the U.S and of course, the exchange rate situation that is putting BMW in a bad financial spot. As the friends at Edmunds mentioned also, by building some 3 Series here, BMW can become more profitable and competitive when it comes to its car pricing.
How will this impact us?
I will tell you upfront my main concern: BMW European Delivery. What if us, the crazy bimmer lovers, will not be able to take advantage of the wonderful BMW European Delivery when it comes to the 3 Series delivery? I know for one, I would not be a happy camper and I want to believe that BMW will have a plan for us as well. Majority of the Euro deliveries are 3 Series vehicles and the program has become extremely popular over the last few years. I am “guilty” of that as well :)
We’ll keep you updated as soon as we hear more.