Back in July we reported that BMW’s Chief of Development, Herr Klaus Draeger confirmed that there will be no BMW M3 CSL despite the spy photos that were floating around the web for quite some time.
In an interview a few days ago for the UK Carmagazine, another high-level BMW executive Ludwig Willisch, the Head of M Division, reconfirmed the previous statements: “Based on current numbers, there is most likely insufficient demand for the M3 CSL.”
Translated: too expensive too build, not enough market for it.
The M3 CSL had potential, no doubt about it and there were a handful of people that would have died for such an amazing car, but we found out recently that the BMW’s strategy for the future has changed, due to the economy recession, and BMW is moving towards a pull-oriented (versus “push”) sales strategy that will limit sales volume, requiring customers not only to pay full price(Jonathan Spira has a really good analysis on that), so obviously this will impact any plans regarding a car that might not be extremely popular.
Sorry guys, I’m sure BMW will bring other more exciting models and honestly, I am more pumped about the new Z4 and a future four-door high-end luxury sedan.
[Source: carmagazine ]