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BMW registers the X5 M and X6 M trademarks

Interesting | July 15th, 2008 by 6

In a surprising move, BMW has filled the X5 M and X6 M for trademark registration with USPTO. There were many rumors in the past …

In a surprising move, BMW has filled the X5 M and X6 M for trademark registration with USPTO. There were many rumors in the past that BMW is working on a X5 M version, but each time BMW has denied that claim and assured that there will not be any M version of its popular SAV. 

The rumored BMW X5 M or a sport version of the X5, has been spotted in several occasions, here, here or here. But even our sources confirmed in the past that the X5 sport version will probably be taking a different name, and not using the M brand. Has BMW changed their mind?

When it comes to the X6, there were several reports before claiming that in the near future, BMW will have an X6 M coupe that will take advantage even more of the car's handling capabilities. So, it absolutely makes sense for BMW to register the X6 M trademark here in the States.

Also keep in mind, that these could be pure speculations and it's perfectly normal for many companies to register trademarks that they won't be using, but nonetheless, it's interesting in this case.

[Source: germancarzone ]

  • Giom

    This baffles me! X6 M, yes… X5 M, why? If it wasn’t for those spy shots, I would have dismissed it, but that was a X5 with quad exhaust pipes we saw. Maybe they’re just trying the market?

    Merc is selling huge amounts of ML AMGs, maybe the market is there. In this day and age, profit means survival.

  • Horatiu B.

    @Giom: It’s interesting to see if the X5 M will actually make it. I am almost positive on the X6, but the X5 was supposed to take another name convention.

  • Dustin

    I understand that profit is important, but I might lose some respect for BMW. Soon they’ll have an M7! Hopefully this doesn’t happen. I think they might be diluting the M brand with so many available models. Where is the exclusivity?

  • Horatiu B.

    @Dustin: I don’t think there will be an M7, that’s why we have the Alpina B7 kinda. And I agree about the M brand being exclusive and I would really love BMW to stick only to the true M cars and leave the SAV-SAC models out.

  • DataViarota

    Hi people

    As newly registered user i only wanted to say hi to everyone else who uses this forum :>

  • Empidgind

    What is bumburbia?

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