BMW Individual 650i

Before we will show you the video, let me tell you a bit more about the BMW Individual program.

BMW Individual: The most unique way to drive a BMW.

BMW Individual was established in 1991 as a division of M GmbH with the goal of leading the trend towards more individuality by concentrating on customers who were looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction, design and function. The automobile becomes a subtle statement of personality which deliberately focuses on what’s special and which turns aside from standardization.

The success story started with a design from Karl Lagerfeld, which was followed by another two designs over the next few years. These unusual prototypes were pioneering for what followed. Most recently, BMW Individual completed a very unique car for the Swiss watch manufacturer “Girard-Perregeaux”.

Now take a look at this BMW Individual 650i. Awesome video!

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