What’s BMW “cooking” for us?

Videos | June 14th, 2008 by 8

Recently, I found myself visiting more and more the bmw-web.tv website, a place where you can find the latest official BMW videos and not only. …

Recently, I found myself visiting more and more the bmw-web.tv website, a place where you can find the latest official BMW videos and not only. There is quite a large selection of interesting videos, raging from concept models to Formula 1 news or virtual circuit tours.

Browsing the website today, I came across a video posted a couple of days ago. The same video could be also seen on the main bmw.de page and it features a "little BMW puzzle". The main question asked in this video ad is: "Are you prepared for a new era?". 

The video was shot in Chicago downtown, minutes away from the Sears Tower and I am almost positive that incorporates many clues left in there by the genial BMW marketing folks. I'm curious to find out what your opinion is on this ad and what could BMW mean by "Preparing for a new era". The most obvious thing will be the revealing of the next generation BMW 7 Series, but….who really knows when it comes to BMW?!


8 responses to “What’s BMW “cooking” for us?”

  1. This is totally out of nowhere, but I think it has to do with green cars like electric or the hydrogen cars.

  2. Mark says:

    I am more interested in learning how the got downtown Chicago to look so deserted???


  3. Jon Harper says:

    very supenseful, makes me excited for the future of bmw

  4. basti says:

    I also thought they mean the new 7-series when I first saw this video…aspecially because you can register on bmw.de after seeing the video and they say: “Verpassen Sie nicht die Premiere vor der Weltpremiere: Melden Sie sich hier an, und Sie geh√∂ren zu den Ersten, die per E-Mail informiert werden, wenn etwas Aufregendes beginnt.”
    translated means that: “Don’t waste the premiere before the world-premiere: Register here and belong to the first being informed via e-mail when something exciting happens.”
    So I think they mean a premiere of a car…but just god and the guys at bmw know, what is really meant here…..
    The second thought that came to my mind is the same Mark had…they must have evakuated hole downtown or it is made by computer…….
    I hope everybody could understand me….;-)

  5. Horatiu B. says:

    @Mark: It was either filmed in different days, so they had a permit to shoot on different streets, or..computer generated. Bottom line is: Chicago is beautiful, so I can’t wait to see why BMW has chosen the Windy City

  6. stom says:

    This video is indeed a promotional video for the new seven. On the German website, after you watch the video, you can register to receive updates. The URL of the registration site is as follows:


    As you can see, at the end of the address, is “f01_preteaser”.

  7. Horatiu B. says:

    @stom: Cool find, thanks. I’ll update the post.

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