What’s BMW “cooking” for us?

Videos | June 14th, 2008 by 8

Recently, I found myself visiting more and more the bmw-web.tv website, a place where you can find the latest official BMW videos and not only. …

Recently, I found myself visiting more and more the bmw-web.tv website, a place where you can find the latest official BMW videos and not only. There is quite a large selection of interesting videos, raging from concept models to Formula 1 news or virtual circuit tours.

Browsing the website today, I came across a video posted a couple of days ago. The same video could be also seen on the main bmw.de page and it features a "little BMW puzzle". The main question asked in this video ad is: "Are you prepared for a new era?". 

The video was shot in Chicago downtown, minutes away from the Sears Tower and I am almost positive that incorporates many clues left in there by the genial BMW marketing folks. I'm curious to find out what your opinion is on this ad and what could BMW mean by "Preparing for a new era". The most obvious thing will be the revealing of the next generation BMW 7 Series, but….who really knows when it comes to BMW?!

[swf]http://www.bmw-web.tv/de/player.swf?requestUrl=http://www.bmw-web.tv/de/stage/playerxml?items%5B0%5D=lCnZlAQ[/swf]

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