BMW Expanding U.S. Market With More Spending

News | June 13th, 2008 by 0

BMW said today that it was going to be spending more money to increase its size in the U.S. market. Understandable, since the Dollar has …

BMW said today that it was going to be spending more money to increase its size in the U.S. market. Understandable, since the Dollar has been doing so poorly lately. 

BMW Expanding U.S. Market With More Spending

BMW's plan of action calls for an extra $1,000,000,000 (yes, that is what a billion looks like) to be spent on increasing the sizes of the Spartanburg, SC plant, the New Jersey Headquarters and their parts distribution centers. This comes as no surprise to many in the BMW world, as they have been doing very well in the past few years here in America and have shown that they are more dedicated to the U.S. market than any other German firm, as far as I'm concerned. 

According to Autoblog, BMW plans to spend $750 million on increasing the productivity of Spartanburg from 160,000 cars to 240,000 cars by 2012. That is a decent hike, and that is kind of surprising upon finding out that BMW plans on building the X1 in Leipzig. Thenew action also calls for $100 million for some new additions to their Jersey HQ's and $170 million for parts, to insure that you get your parts in a better, more timely fashion than in many cases before. 

Article by Josh from RawAutos.com

Source: Autoblog

Image taken from: Auto Moto Portal

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