BMW featured on Thailand’s Highest Billboard

Do you remember the amazing BMW billboard that was placed in Moscow? Well, it looks BMW Thailand is trying to keep up with the russians and they have put up their own BMW billboard.

To uplift brand image and build brand assurance among consumers, BMW Thailand embodied an attention-grabbing, bold, status-claiming “Torque of the Town” phenomenon on Thailand’s highest billboard. After all, if you start off byaiming high then hopefully your achievements will follow suit.

Thailand’s Baiyoke building, an 88-storey and 328-metre (1,076 ft) structure, is Thailand’s highest building and includes the highest hotel in Southeast Asia. This outstanding building occupies a prime strategic location in the heart of downtown Bangkok, therefore gaining huge exposure.

Occupying 2 sides of the Baiyoke Sky Hotel façade, one is promoting the launch of BMW diesel technology in Thailand, while the other side consolidating corporate identity with a general branding message.

This building is the most prime and prominent building wrap advertising in Thailand.

I wonder how much BMW paid for that advertising space.

Video of the installation

Continued here

4 Responses to “BMW featured on Thailand’s Highest Billboard”

BMW ganz oben | Tyred.de says:

May 21, 2008 at 2:09 am

[...] Gefunden im BMW Blog [...]

James Hunt says:

March 29, 2009 at 11:03 pm

nice ad

Money in The Air » Audi wants fans to respond to BMW’s famous billboard says:

April 18, 2009 at 5:56 pm

[...] BMW featured on Thailand’s Highest Billboard [...]

Linds says:

September 14, 2009 at 5:47 am

I think I used to know the Billboards company daughter who lives in TX, USA right now. We used to talk about this topic and she said they spend over 2 millions baht over this. Not sure though because she doesn’t every know either, she doesn’t lives in BKK.