Do you remember the amazing BMW billboard that was placed in Moscow? Well, it looks BMW Thailand is trying to keep up with the russians and they have put up their own BMW billboard.
To uplift brand image and build brand assurance among consumers, BMW Thailand embodied an attention-grabbing, bold, status-claiming “Torque of the Town” phenomenon on Thailand’s highest billboard. After all, if you start off byaiming high then hopefully your achievements will follow suit.
Thailand’s Baiyoke building, an 88-storey and 328-metre (1,076 ft) structure, is Thailand’s highest building and includes the highest hotel in Southeast Asia. This outstanding building occupies a prime strategic location in the heart of downtown Bangkok, therefore gaining huge exposure.
Occupying 2 sides of the Baiyoke Sky Hotel façade, one is promoting the launch of BMW diesel technology in Thailand, while the other side consolidating corporate identity with a general branding message.
This building is the most prime and prominent building wrap advertising in Thailand.
I wonder how much BMW paid for that advertising space.
Video of the installation[youtube]http://www.youtube.com/watch?v=ye1dlAtWmCY[/youtube]