Video: BMW Efficient Dynamics TV Commercial

17 May

Posted by Horatiu B. as Videos

Love BMW's TV Commercials. They always bring something unique and don't even get close to make me wanto to switch the channel while the commercial is running. The latest one makes no exception and it is really a cool video. I love the surrounding they have chosen again.

Any idea who is usually behind the BMW commercials? Is it an outside company that handles them?

http://www.youtube.com/watch?v=2dzwtiWp-6I

16 Responses

RawAutos

May 17th, 2008 at 1:11 pm
1

I love the Efficient Dynamics badge. Donald Sutherland has the perfect voice for this particular ad.
Adi

May 18th, 2008 at 12:20 pm
2

Lexus has better commercials,but overall BMW has a better marketing strategy.
Horatiu B.

May 18th, 2008 at 5:32 pm
3

Adi, you’re right, I agree. I also love the voice with the german accent that they usually use
Holly

May 20th, 2008 at 12:10 pm
4

Does anyone have any idea what the music is? I’ve been trawling google but with no luck so far. Any help appreciated. Thanks!
Horatiu B.

May 22nd, 2008 at 10:07 am
5

Not sure Holly, maybe someone else can help us
Matt

May 25th, 2008 at 4:57 pm
6

The music was created specially for the ad. WCRS handle the advertising account for BMW UK.
Holly

May 30th, 2008 at 1:13 pm
7

I’m not sure, because the same music was used in an advert for an HTC Touch advert in 2007 http://www.youtube.com/watch?v=fjdgkFYw70w
Matt

June 2nd, 2008 at 12:08 pm
8

It’s on another ad because its an agency library track, however the HTC Touch ad runs only in the US, whereas the BMW licence for the track is global. I’ll try and find out what it’s called.
Allison

June 2nd, 2008 at 2:44 pm
9

I LOVE the efficient dynamics advert for BMW- a creative mix of the visual and auditory, natural and technological. It really hit the spot! Who would have thought you could make poetry about a car?
Danny

June 5th, 2008 at 4:01 pm
10

Matt, have you found the name of the track yet? because it’s an axcellent piece of music and I would love to get hold of it. I have tried to search for it, myself, but turned up nothing.
Danny

June 5th, 2008 at 4:48 pm
11

The track name is “Rays Of Light”. I am not sure of the artise yet, but the album is calles “Essential Underscores 4″. You can listen to the full track here: http://www.sakuranotes.jp/Music91580.html
I know I am good, you don’t have to thank me. lol.
Matt L

June 26th, 2008 at 5:16 pm
12

Danny, you are hero!! I have been searching for this for weeks! I even emailed the BMW ED head office, PR dept and even they couldn’t help me!!

bless you!
steve k

June 28th, 2008 at 4:14 pm
13

Thanks for posting the music link, do you know if there is any way to download it as an MP3.

Thanks
Thomas Davies

June 29th, 2008 at 11:24 am
14

http://www.youtube.com/watch?v=fjdgkFYw70w copy this link
http://www.vidtomp3.com/ paste it on this
then you’ve got the bmw efficient dynamics song
Thomas Davies

June 29th, 2008 at 11:46 am
15

Once it’s downloaded, go to your user, then app data, then local, then temp, then it should be saved as vidtomp3 and there will b a number after that
cut, paste it into music and rename it

enjoy
ali

July 13th, 2008 at 5:57 am
16

Thomas,

your an absolute GEM u know that!
thanks a lot!!

Its amazing how so many people want this song!