BMW to become No.1 premium car maker in India

  • Posted on: 28.04.2008
  • Author: Horatiu B.
  • Comments: 1

BMW roundel 

BMW is looking to become the number one premium car maker in India by 2010. At this point, they are facing a tough competition from its german rivals, Audi and Mercedes. The deadline: by 2010.

The company plans on selling 2000 units in India this year, after a successful 1,387 units in 2007. BMW outsources 10 percent of its components from India and is currently screening a large number of Indian component makers to increase that figure.

BMW is also considering to manufacture the 3 and 5 series cars over here, which will lower their price tags considerably. Both those cars arrive in the form of CKD's presently and are put together in the Chennai plant in South India.

Until now, 110 crores has been invested by the company which provides direct employment to 200 people and has 10 dealers operating across the country.

We know that BMW is massively investing in the chinese market as well, so this doesn't come as such a shocker, since the indian economy has been growing at a fast pace.

Article was brought to you by  Shrawan at Indian Car Blog

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One Response to “BMW to become No.1 premium car maker in India”

  1. Ritvij says:
    May 9, 2009 at 5:10 am

    is there any chance that the BWM 335i or 330d or both will come to india?

    Reply

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