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BMW 1 Series Sales for March 2008

1-series | April 6th, 2008 by 0

As expected, BMW 1 Series models did very well in the first month they have been released in the States, or should I say, two …

As expected, BMW 1 Series models did very well in the first month they have been released in the States, or should I say, two weeks. The total number of 1 series cars sold in March 2008 was 1496. For the past few months, I have mentioned over and over that BMW will sell lots of these amazing cars. I remember when the pricing came out, everyone was disappointed and even according to one of our polls, people were already thinking about dropping their 1 Series orders and just go with a 3er.  

I was almost 100% positive that the true bimmer fans will appreciate the new 135i and they will purchase them, even at a premium price.

Sales BMW of North America, LLC, March 2008

YTD YTD
March 08 March 07 % March 08 March 07 %
1 Series 1496 0 1496 0
3 Series 11,226 11,259 -0.3% 27,013 33,193 -8.6%
Z4 Roadster and Coupe 772 868 -11.1% 1,659 1,906 -3.0%
5 Series 3,677 4,315 -14.8% 10,890 11,128 -2.1%
6 Series 593 854 -30.6% 1,416 1,921 -26.3%
7 Series 1,467 1,450 1.2% 3,679 3,468 6.1%
BMW passenger cars 19,231 18,746 2.6% 46,153 51,616 -10.6%
X3 1,732 2,872 -39.7% 4,190 6,674 -37.2%
X5 2,152 3,707 -41.9% 8,022 9,070 -11.6%
BMW light trucks (SAVs) 3,884 6,579 -41.0% 12,212 15,744 -22.4%
BMW brand 23,115 25,325 -8.7% 58,365 67,360 -13.4%
Cooper Hardtop 2,752 2,940 -6.4% 7,167 6,566 9.2%
Cooper Convertible 472 715 -34.0% 1,229 1,507 -18.4%
Cooper Clubman 1,065 0 1,768 0
MINI brand 4,289 3,655 17.3% 10,164 8,073 25.9%
TOTAL BMW of North
America, LLC 27,404 28,980 -5.4% 68,529 75,433 -9.2%

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