Comments on: Update: The M3 Ebay winner notifies BMW North America

By: LaMa

LaMa — Wed, 25 Jan 2012 21:26:00 +0000

whats a big deal on this ? a list price of a M3 4 door sedan is 57k and dealer price is about 53k. if the car had a sticker price of 65k then the dealer price is around 60k and minus incentives and rebates. So whats a “story” material here ? They did not honor the winning bid ? Leave a negative feedback and send them an email that you no longer wish to be able to bid on their item and include you on the blocked buyers list.
done. finish.

Mr. Tanisaka has a lot of time on his hands and he decided to hire a lawyer to escalate something small into something a major pain in the arse.

Any dealership would love to sell you a 65k stickered M3 for 60k with finance. They make money on it and make a killing on the finance, so just call around and you will find many out there.

there is a minimum of 7% profit for every BMW dealer plus a 1000 bonus… plus there are incentives and rebates, so there is plenty of money to be made. Also if they have a car on the lot for more then 6 months then they need to get that one sold as their new allocation is coming in and they need to pay for the old ones.

Using this I waited 4 months before I purchased my car and looked at the car they had on the lot the longest. I was able to get a car under dealer invoice by 2000usd. They still made money on the car but a stickered 37.3k car was mine for 32.500 out the door. No magic just numbers.

By: Jarrod P

Jarrod P — Sun, 06 Apr 2008 22:12:13 +0000

Exactly Ryan, Ebay offers reserves on auctions for a reason. It isn’t the guys fault that BMW of Lincoln doesn’t know how to use Ebay to their advantage. Besides, the mark-up on cars is completely ridiculous. With the car selling at what it was I bet only the commission off of it was cut out. Two things should happen here: 1. The dealership should sell the car exactly like the Ebay auction described and 2. BMW should fire the employees dumb enough to try to sweep this under the rug rather than make things okay.

By: Ryan T

Ryan T — Thu, 27 Mar 2008 05:30:28 +0000

That is simply foolish on the part of the BMW dealership in Lincoln, NE to refuse the sale. Perhaps they thought it would just quietly go away but they should have had the foresight to think through worst possible scenarios. I mean why list the car at $60k at all if you are not going to be willing to sell it for that price?

If your minimum was $65k then list it there and if it does not sell on eBay then you lost a few bucks on the ad.

But refusing the deal on the net like this has seriously damaged their credibility and reputation.

By: BMW dealer refuses to honor M3 Ebay auction

BMW dealer refuses to honor M3 Ebay auction — Thu, 27 Mar 2008 00:51:09 +0000

[...] Update #2: The story has evolved into a more complicated issue [...]