BMW’s new viral marketing campaign

About a month ago, we have posted an article on the newest BMW 1-series marketing campaign. We expected this viral campaign to have started before the official U.S launch, so this is why there is a bit of confusion around the Rampenfest. The website, rampenfest.com has been updated and you can see a short trailer on there.

If you are a Facebook member, you can even become "The Ramp's" friend on there. I will probably go ahead and do that so I can get the latest information.

More information can be found on Jeff Schultz's blog, jeffschultz.wordpress.com

One Response to “BMW’s new viral marketing campaign”

so this is mass communication? » we need a vaccine for viral marketing says:

June 25, 2008 at 7:45 pm

[...] Like the big Target Rounders scandal my former student Rosie Siman broke last year and this ‘BMW launch across the Atlantic‘ [...]

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