BMW’s new viral marketing campaign

1-series | March 25th, 2008 by 1

About a month ago, we have posted an article on the newest BMW 1-series marketing campaign. We expected this viral campaign to have started before …

About a month ago, we have posted an article on the newest BMW 1-series marketing campaign. We expected this viral campaign to have started before the official U.S launch, so this is why there is a bit of confusion around the Rampenfest. The website, rampenfest.com has been updated and you can see a short trailer on there.

If you are a Facebook member, you can even become "The Ramp's" friend on there. I will probably go ahead and do that so I can get the latest information. 

More information can be found on Jeff Schultz's blog, jeffschultz.wordpress.com

[youtube]http://www.youtube.com/watch?v=lsJc2iSnw00[/youtube] 

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