About a month ago, we have posted an article on the newest BMW 1-series marketing campaign. We expected this viral campaign to have started before the official U.S launch, so this is why there is a bit of confusion around the Rampenfest. The website, rampenfest.com has been updated and you can see a short trailer on there.
If you are a Facebook member, you can even become "The Ramp's" friend on there. I will probably go ahead and do that so I can get the latest information.
More information can be found on Jeff Schultz's blog, jeffschultz.wordpress.com