BMW considering a fourth brand, Project i

  • Posted on: 18.03.2008
  • Author: Horatiu B.
  • Comments: 1

BMW's CEO, Norbert Reithofer, announced that a new department has been setup, codenamed Project i, which will be focusing on designing minicars. Their main focus will be on complying with the strict emission requirements. He has also hinted that there is a possibility that a fourth brand could be formed, but nothing it's certain at this point:

First of all, we must define what type of vehicles we will produce then we will ask the question if those concepts fit better with the BMW brand, the Mini brand or a sub brand within those two. If none of these options are possible then perhaps we will have a fourth brand

Mr. Reihofer also wanted to make clear that this a long term project and the newly formed Project i will be ready to present solutions sometimes before 2015.

Last week, we have also announced that BMW is considering developing an electric car before 2012.

[Source: egmcartech and autonews ] 

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One Response to “BMW considering a fourth brand, Project i”

  1. Ed says:
    June 17, 2008 at 5:37 pm

    Too bad it will take so long. BMW need to speed this process up and have a suitable 0-emissions vehicle ready by 2012 at the latest. Otherwise, the market will be in front of them.

    Reply

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