BMW’s guerrilla marketing to promote the 1-series

Jalopnik had an interesting article posted yesterday about BMW going in a different direction with their 1-series marketing campaign. It seems like BMW is moving away from their typical advertising and rather than shovel another recycled "look at the amazing precision of this new car" advertising campaign at us, they are going in a different direction with the 1-series advertisement.

The campaign starts with the video below, which has been filmed and edited by Jeff Schultz, an american videographer.

Kinda weird the video, isn't it? The movie focuses on this 454 meter tall ramp that Jeff happened to find in the a Bavarian hamlet named "Oberpfaffelbachen." Honestly, the guys at Jalopnik seem to be as confused as we are and we can only guess what BMW is trying to do here. I won't get into many details and I will let you read the theory that our colleagues came up with.

Full Story on Jalopnik

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