A Green BMW Could be a Triumph in Product Naming

Others | February 22nd, 2008 by 0

Back in November of last year, we reported that  BMW is looking at launching a fourth brand alongside the Mini, Rolls-Royce and BMW. Yesterday, I …

Back in November of last year, we reported that  BMW is looking at launching a fourth brand alongside the Mini, Rolls-Royce and BMW. Yesterday, I came across an interesting article that talks about the options that BMW is facing: create a new eco brand, aka Triumph, or simply transform the Mini brand.

It's a short read so I would take the time to go over it.

From Namedevelopment.com

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