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BMW To Create Eco-Friendly Fourth Brand

Rumors | November 9th, 2007 by 3

Luxury car maker BMW is looking at launching a fourth brand alongside the Mini, Rolls-Royce and BMW. German business magazine Wirtschaftswoche is now reporting that …

Luxury car maker BMW is looking at launching a fourth brand alongside the Mini, Rolls-Royce and BMW. German business magazine Wirtschaftswoche is now reporting that the Bavarians are in search of an engineering firm that will help them develop a series of eco-friendly vehicles for a new brand.

BMW aims to embrace new car styles and technology in a strategic push to address the problems faced by the world's expanding cities in dealing with emissions and congestion.

BMW have three options:

1. Acquire an existing brand that’s for sale ,Volvo being the name thrown around

2. Create a new brand 

3. Revive a brand using one of the names , they still own the Triumph name rights

Each option has its advantages and disadvantages but in the end, the economy will decide what's best for BMW. 

By 2012, BMW aims to increase annual production from 1.4 million to 1.8 million vehicles, and raise productivity and selling prices.

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  • http://www.facebook.com/profile.php?id=100000239152906 Rupesh Pawani

    In 2011, BMW is going to launch Active Hybrid 7 which is equipped with an advanced hybrid drive system that generates 455 horsepower and 516 pounds feet of torque. Through this concept BMW would like to point that an eco friendly car can also offer the superb performance and dynamics of a sports car.

  • http://www.facebook.com/profile.php?id=100000239152906 Rupesh Pawani

    These days when everybody is going eco friendly the automotive industry is also not left behind with industry leaders like BMW also moving in a similar direction. In 2011, BMW is going to launch a new car which uses the concept that enhances an eco-friendly car with dynamics of sports car. http://www.greenliving9.com/eco-friendly-cars.html

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