BMW BLOG

Woodcliff Lake, NJ – November 8, 2007…

Drivers who purchase a 2008 BMW 1 Series will be reminded that they are one of the few lucky drivers of the next BMW icon every time they start or stop their cars. Each 2008 BMW 1 Series, both coupe and convertible models, will be equipped with a specially engraved Start/Stop button with the inscription: “Year One of the 1”. The engraved Start/Stop button is one of several notable initiatives to be announced celebrating the launch of the new BMW 1 Series in America next spring. Appearing exclusively in the 2008 calendar year 1 Series models coming to the U.S., the “Year One of the 1” button was created by the same team of BMW designers who designed the 1 Series.

“Forty years ago, BMW introduced a car, the legendary 2002, that changed the American automotive landscape. That car was a pivotal car in the history of BMW and is still revered by aficionados today. We believe the 1 Series will be as important to the history of BMW in America,” said Jack Pitney, Vice President, Marketing, BMW of North America. “The ‘Year One of the 1’ Start/Stop button is a way to directly engage our customers with a simple message of celebration each time they get behind the wheel of their new 1 Series,” continued Pitney. “Our ‘Year One of the 1’ activities will incorporate several elements that will celebrate this historic launch. The specially engraved Start/Stop button is just one of the many things we will announce as we approach the launch next year.”