2007 BMW Experience Event

News | September 8th, 2007 by 0

Last week, thanks to Tom Davis, a member of motoringunderground.com and a BMW employee, we were able to share with you a review on the …

Last week, thanks to Tom Davis, a member of motoringunderground.com and a BMW employee, we were able to share with you a review on the BMW 135i. Tom participated in the 2007 BMW Experience Event that took place in Philadelphia. This week, Tom has sent us his latest write-up on the BMW Experience Event and he has covered most of the car that were present at the event. So, Tom, you have the floor:

The BMW Experience is a seminar/driving event held by BMWUSA for BMW Center Personnel. They’ve held four such events across the country and the last one was here in Philly. I’ll skip the explanation of what happened on Day One because it won’t really matter to people that aren’t in the business. For Day Two BMW rented the entire grounds of Englishtown Raceway Park in Old Bridge Township, NJ.

To make things a bit interesting, the day started with rain. Some might be dissuaded by this, but I personally enjoy the added difficulty and easy drifting brought on by the rain, a pair of soaked Pumas aside. As we approached the main tent, we were greeted by two fantastic cars: A BMW M6…

2007 BMW Experience Event

and the #22 PTG BMW M3-GTR…

2007 BMW Experience Event

2007 BMW Experience Event

2007 BMW Experience Event

2007 BMW Experience Event

2007 BMW Experience Event

2007 BMW Experience Event

Once inside the tent, I’m immediately greeted by the BMW V12 LMR!

2007 BMW Experience Event

2007 BMW Experience Event

2007 BMW Experience Event

2007 BMW Experience Event

2007 BMW Experience Event

To my left was a sweet BMW 2002tii…

2007 BMW Experience Event

And to my right, a gorgeous M5…

2007 BMW Experience Event

After we sat down at our tables there was the usual introductory speech to get us psyched for some good stuff to come. I wandered up to the stage, where a car sat undercover along with two odd cars on each side.

To the left…

2007 BMW Experience Event

2007 BMW Experience Event

And to the right, a 5-Series…

2007 BMW Experience Event

2007 BMW Experience Event

Now, that’s pretty cool, but my attention was quickly stolen by what was hiding under the cover…

2007 BMW Experience Event

None other than the BMW 135i Coupe.

My group of seven started off in the 6- and 7-Series booth, where a beautiful 750Li and 760Li sat. On the 6 side, they had the new 2008 models that we won’t see for a few months!

2007 BMW Experience Event

It was dark so you can’t see too well. but believe me, the new sport package wheels and subtle changes to the exterior are very nice!

This year, the 6 gets slightly sharper lines, more aggressive rocker panels from the M6 and, just like most of the other new models, the reflectors were moved from the side of the headlight to a static reflector on the fenders. The rear ends have also been re-designed by moving the rear brake light onto the decklid and out of the rear window. The decklid is also more concave, which gives it a more aggressive rear-end.

2007 BMW Experience Event

Another very important change this year is the removal of the SMG option on the 6-Series and the now-standard ZF ‘Sport Automatic’ with paddle shifters and surprisingly quick shifting.

2007 BMW Experience Event

On to the driving!

2007 BMW Experience Event

We were given the opportunity to drive the 750Li, 760Li, 650i and 650i convertible to the limits. This may have been my single biggest surprise for the day: DAMN, the 750Li can handle!

After driving the 6-Series, we went off to a run in the ‘future’ vehicles. These were a group of diesel 5-Series’ with Active Cruise Control and Lane Departure Warning. I proceeded to drive the 535d like I stole it.

2007 BMW Experience Event

2007 BMW Experience Event

I can go on for days about the engine… but lets just say that when the diesels get to the US next year, they will really kick ass! Expect the X5 diesel to dominate the market… if they can build enough, that is.

We also had an inside session on the technology behind the diesels and the new Hydrogen 7…

2007 BMW Experience Event

2007 BMW Experience Event

I was pleasantly surprised at how far along the hydrogen project has come. As long as everything else falls into place, expect to see these cars within the next five years!

2007 BMW Experience Event

Next, we went off to do some hard driving in the X5, X3, and 335xi to demonstrate how they handle on the skidpad and track.

2007 BMW Experience Event

It’s also important to note the ability of the xDrive system in hard driving. Keep in mind that the course was soaked with big puddles and the skidpad actually needed sand on the edge just to force the slippage. It was almost impossible to pull off any real traction loss without sand. Impressive!

Now on to the 5-Series and 3-Series RWD…

2007 BMW Experience Event

We got to drive the 335i convertible, 535i, 535d and a 330i with the BMW Performance Short Shift Kit and exhaust, among other modifications.
That was a ton of fun… until I overstepped their tolerance for drift and was told to calm down. The diesel again outperformed my expectations.
Those 290+hp and 400+ ft lbs of torque keep those back tires jumping and the DSC light flashing!

After a delicious (free) lunch, I took the opportunity to take some more pictures of the 135i Coupe, as well as these pictures of cut-outs and tech demonstrations.

2007 BMW Experience Event

That’s a tiny turbo they put in the 335/535/135 engine!

2007 BMW Experience Event

2007 BMW Experience Event

Valvetronic/Dual VANOS…

2007 BMW Experience Event

2007 BMW Experience Event

With my indoor photos complete, we were greeted outside by five M5′s waiting to whisk us away to the track…

2007 BMW Experience Event

When we arrived at the tent, we drove Z4′s at full speed on the road course, with the instructor in the passenger seat coaching us on how to improve. This portion of the day went by much faster than I would have liked.

2007 BMW Experience Event

2007 BMW Experience Event

We finished off the driving session with some more seriously hot laps in the M5 (instructors driving unfortunately). Once we got back from that session, we wrapped it up with a debriefing and said goodbye to our friends from the other centers and headed back home, reminiscing on an experience we won’t soon forget.

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